Force Factor Kids Launch

For the digital launch of Force Factor Kid’s Super Chews, I led the creative direction, focusing on the Amazon listing strategy and visual storytelling. This involved conducting a competitive analysis to inform the development of listing creatives, including high-converting photos and Amazon+ content styles.

Additionally, I provided art direction for the product photoshoot, curating scenarios that showcased four distinct use cases and overseeing wardrobe selection to align with the brand's playful and approachable aesthetic.

Deliverables

Competitive Research
Digital Creative Direction
Amazon Listing Photos, A+Content,
and Storefront Page
Art Direction

Force Factor Kids Studio Photoshoot

For the launch of Force Factor’s Kids Super Chews, I directed the studio shoot to reflect the playful essence of the brand. By emphasizing the bold, bright packaging colors and incorporating the superhero mascot central to the product line, I crafted a visual narrative that highlights the brand’s vibrant and fun identity.

Photography: Chris Bukowski
Art Direction: Nikolina Cargonja